Privacy Policy

Last updated: May 9, 2026

The Daily Ally (“we,” “us,” or “our”) operates the website www.thedailyally.com. This Privacy Policy explains what information we collect, how we use it, and the choices you have.

Information We Collect

The Daily Ally does not require you to create an account or provide any personal information to use this site. We do not collect names, email addresses, or other personally identifiable information unless you voluntarily subscribe to our newsletter or contact us.

When you visit our site, we may collect limited technical information automatically through analytics tools and cookies, but only if you consent to their use.

If you choose to subscribe to our newsletter, we collect your email address for the sole purpose of sending you updates and new content. You can unsubscribe at any time using the link provided in every email. We do not sell, share, or rent your email address to third parties.

Comments

Our site uses a comment system powered by Firebase. When you post a comment, the content of your comment and your chosen display name are stored. Comments are subject to moderation. We do not require an account to comment, and we do not collect additional personal information through the comment system beyond what you voluntarily provide.

Analytics

With your consent, we use Google Analytics 4 (GA4) to understand how visitors use our site. GA4 collects anonymised usage data including pages visited, time spent on pages, referring websites, general geographic region (country/city level), device type, and browser type.

Google Analytics uses cookies to distinguish unique visitors. This data is processed by Google under their own privacy policy. We have IP anonymisation enabled, meaning your full IP address is not stored by Google Analytics.

If you do not consent to analytics cookies, no tracking data is collected and no analytics cookies are placed on your device.

Cookies

Cookies are small text files placed on your device by websites you visit. We use the following categories of cookies:

Essential cookies: These are required for the website to function properly. They include your cookie consent preference and comment system functionality. These do not require consent under applicable law.

Analytics cookies: These are placed by Google Analytics (GA4) to help us understand site usage. These are only activated after you provide consent. The cookies used include _ga and _ga_*, which expire after 2 years and 24 hours respectively.

You can withdraw your cookie consent at any time by clearing cookies through your browser settings.

Third-Party Services

We use the following third-party services that may process data:

Cloudflare: Our hosting and CDN provider. Cloudflare may collect technical data (IP addresses, request headers) for security and performance purposes under their own privacy policy. This processing is necessary for the legitimate interest of serving the website securely.

Google Analytics: Analytics service, activated only with your consent. See the Analytics section above.

Firebase: Used for our comment system. Firebase is operated by Google and may process data according to Google's privacy policy.

Affiliate Links & Advertising

Some links on this site may be affiliate links. If you click an affiliate link and make a purchase, we may earn a small commission at no extra cost to you. Affiliate partners may place cookies on your device to track the referral. Their use of cookies is governed by their respective privacy policies. For more details, see our Disclosure page.

Your Rights

Data protection laws in various jurisdictions (including the EU's GDPR, California's CCPA/CPRA, Brazil's LGPD, Canada's PIPEDA, South Africa's POPIA, and Australia's Privacy Act) grant you rights over your personal data, including the right to access, correct, delete, and port your data, and to withdraw consent for its processing.

The Daily Ally does not build user profiles or sell your information to anyone. If you have subscribed to our newsletter, you can unsubscribe at any time. If you have previously consented to analytics cookies, the data collected by Google Analytics is anonymous and aggregated. This data is held by Google under their retention policies, not by The Daily Ally.

Our legal basis for analytics processing is your consent. For essential site functionality and security (via Cloudflare), our legal basis is legitimate interest.

Data Retention

Analytics data collected by Google Analytics is retained according to Google's standard retention settings (14 months). Newsletter subscriptions are retained until you unsubscribe. Comments are retained unless you request removal. Cookie consent preferences stored on your device persist until you clear them or withdraw consent.

International Data Transfers

The Daily Ally is operated from Australia. If you access our site from outside Australia, your data may be transferred to and processed in countries where our service providers operate, including the United States (Google, Cloudflare). These transfers are necessary to provide the service and, where applicable, are covered by appropriate safeguards including standard contractual clauses.

Children's Privacy

The Daily Ally is not directed at children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date. Continued use of the site after changes constitutes acceptance of the revised policy.

Contact

If you have questions about this Privacy Policy or wish to exercise your data rights, you can contact us at hello [at] thedailyally [dot] com.